AI-native sell-side M&A · Lower middle market
Throughline is the operating system for sell-side advisors and the operator-led businesses they represent — the platform advisors wish they had. Six surfaces, one workflow, from the first conversation to the closing wire.
Selling in the next few years? Get your free Decision-to-Sell score →
Every external action is drafted by AI and confirmed by a human. No surprises.
deals a year is all a typical broker can carry
hours of repetitive work per engagement
of listings die quietly, never closing
a seller waits for a buyer who often never materializes
The bottleneck isn't talent or capital. It's that the entire sell-side workflow still runs on Word, Excel, SharePoint, and one founder's inbox.
The platform
Every stage of a sell-side deal, connected — so the CIM, the data room, and the conversations never contradict each other.
A three-question intake returns a Readiness Score, a range-of-value estimate, and a clear "what to fix before you list."
For owner-operators, 6–18 months pre-sale
QuickBooks/Xero plus a 30-minute interview becomes a 25-page, operator-voice CIM — with traceable citations back to the source.
Advisor drafts → owner approves
Strategic, financial, and adjacent-operator pools, scored per deal. Outreach is drafted — and never sent without a tap.
For the advisor
Buyers ask; the agent answers from the documents, with citations and per-buyer permissions. Consistency is enforced, not hoped for.
Buyers read · advisor approves answers
Live deal stage, per-buyer propensity, comparable pricing, and an LOI tracker — the advisor's single pane of glass.
For the advisor
The founder gets pinged with the two or three things she actually has to decide each week. Nothing more.
For the selling founder
The moment a mandate lands, Amplify finds where the buyers are and runs the outreach — LinkedIn, social, targeted — on a blind profile until an NDA is signed. Every send is human-approved. It replaces the heavy BD lift that decides whether a listing gets seen or quietly dies.
How it works
Every external action — outbound emails, Q&A responses, NDA dispatches — is drafted by AI and gated by a human tap. M&A trust is built on no-surprises. In Throughline the gate is structural, not bolted on.
Carry 3–4× more deals with the same team. Kill the 200 hours of repetitive work per engagement and stop watching listings die.
Know if you're ready, what you're worth, and what to fix — then go to market with a CIM in your own voice and a process that respects your time.
A category-defining platform at the intersection of M&A advisory and AI — built on infrastructure already live with paying customers.
Why this team
Thirty years of operator and private-equity perspective — categorical credibility with advisors and sellers alike.
A distribution channel into the exact target customer — trades and services operators thinking about an exit in 12–36 months.
A multi-tenant AI platform already powering live customers. The infrastructure Throughline runs on isn't a roadmap — it exists.
A captive pilot is already running — real deal, real data, a zero-cost proof point before we ever charge a customer.
CIM Forge + Buyer Universe, manually operated on a live deal. Real case study.
Five sell-side advisors live on the platform. Decision-to-Sell lead magnet goes public.
Data Room Agent, Deal Desk, and Seller's Telegram join. 25–50 advisors.
Throughline-as-a-service: half the broker fee, twice the close rate.
A founder's guide to strategic options.
From the author of Trust the Line
Throughline operationalizes the playbook in Trust the Line — three decades of exits, built into software. Read the book for the thinking, start with a free readiness score, and run the process on Throughline.
We're onboarding a first handful of sell-side advisors as founding pilots. Tell us about your practice.
Invite-only during the pilot · complimentary access · we review every application personally.